2025 has been designated as a significant year for Apple, the tech giant based in Cupertino, as the company hinted at numerous product launches throughout the year, broadening its range across nearly all device categories. True to its word, Apple has already unveiled eight products, primarily during February and March 2025.
In this overview, we will summarize the products Apple has released so far and highlight at least ten additional items anticipated to be announced between May and December 2025. We will begin by discussing the devices that have already been launched in 2025, followed by a list of ten more expected releases by the end of the year.
Apple’s Launches from January to April 2025
iPhone 16e
While many anticipated the release of a new iPhone SE, Apple surprised everyone with the introduction of the budget-friendly iPhone 16e. This model is crafted to deliver remarkable features at a competitive price point and is equipped with the A18 chipset for enhanced performance. Priced starting at Rs. 59,900, it is available in storage options of 128GB, 256GB, and 512 GB. The iPhone 16e is offered in a variety of colors, including winter blue, fuchsia, lake green, black, and white.
This device supports Apple Intelligence and features a 6.1-inch Super Retina XDR display, protected by a ceramic shield front cover and durable back glass. The iPhone 16e utilizes the C1 modem for 5G connectivity. On the rear, it boasts a 48MP camera with a telephoto lens, along with the capability for 4K video recording. Additional features include satellite connectivity, Emergency SOS, and a battery life that exceeds that of the iPhone 11 by six hours. It operates on iOS 18 and holds an IP68 rating.
iPad 11
Introduced alongside the iPad Air M3, the 11th-generation iPad 11 is available in blue, pink, yellow, and silver colors. In India, the starting price for the WiFi model is Rs. 34,900, with storage options of 128GB, 256GB, and 512 GB. The iPad 11 boasts an 11-inch Liquid Retina Display with a brightness of 500 nits and is equipped with the A16 chipset. It features a 12MP rear camera and a 12MP front-facing camera. Running on iOS 18, it provides up to 10 hours of battery life for internet browsing over WiFi. Connectivity options include WiFi 6, 5G, and Bluetooth 5.3.
Powerbeats Pro 2
Launched in February 2025, Powerbeats Pro 2 from Apple’s sub-brand Beats refreshes the lineup after six long years. It can work with iOS as well as Android, which makes it different from AirPods. It is available for Rs. 29,900 and comes in Jet Black, Quick Sand, Hyper Purple, and Electric Orange shades.
The Powerbeats Pro 2 comes with a redesigned internal architecture & a dynamic head tracking with personalized spatial audio. You will get Apple’s best ANC and transparency mode along with features like built-in heart rate tracking real-time syncing support and select fitness apps and equipment. Apple claims continuous 45 hours runtime with the case and for durability these are IPX4 rated.
iPad Air M3 (11-inch)
Launched in March 2025, iPad Air with M3 comes in two display size versions. One of these is an 11-inch model that is available in Blue, Purple, and Silver shades. It starts at Rs. 59,900 and comes in three storage models- 128GB, 256GB & 512 GB.
The iPad Air gets an 11-inch Liquid Retina Display with 500 nits brightness and is powered by M3 chip. It features a 12MP wide-angle sensor at the back and a 12MP selfie camera at the front. The iPad runs iPadOS 18 and offers up to 10 hours of battery life on single charge. It supports Apple Pencil Pro, Apple Pencil, Magic Keyboard for iPad Air, Apple Intelligence and more.
iPad Air M3 (13-inch)
The second display size variant is the 13-inch iPad Air with M3. It will also come in blue, purple, starlight and space gray shades and its pricing starts at Rs. 79,900 and comes in 128GB, 256GB, 512GB & 1TB storage models. Rest of the specs are same as 11-inch model.
MacBook Air M4 (13-inch)
Similar to iPad Air, Apple has launched MacBook Air powered by M4 in 13-inch & 15-inch models. The 13-inch model is powered by M4 SoC and gets a new Sky Blue color option apart from midnight, starlight, and silver hues. The MacBook Air M4 is priced 15,000 less than MacBook Air M3 as it starts at Rs. 99,900 for the 13-inch display version. The latest MacBook gets Apple Intelligence support, access to ChatGPT, and more. It features a 12MP center stage camera at the back and runs macOS Sequoia, which is loaded with new capabilities.
MacBook Air M4 (15-inch)
The MacBook Air powered by M4 also comes in a 15-inch display model. It has similar color variants as 13-inch model and specs are also same. The only thing different is the price as it starts at Rs. 1,24,900 for the 15-inch version.
MacStudio (M4 Max/ M3 Ultra)
One more major launch by Apple is the next-gen Mac Studio powered by M4 Max & M3 Ultra chipsets. The new models come with up to 512GB storage and have a starting price of Rs. 2,14,900. The brand has launched MacStudio with two processor options, both of them being beasts when it comes to performance. It now includes Thunderbolt 5 ports along with 10 Gb Ethernet port, HDMI port, SDXC port, and more. While MacStudio powered by M4 Max starts at Rs. 2,14,900, MacStudio powered by M3 Ultra starts at Rs. 4,29,900.
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Expected Apple Launches (May to December 2025)
1. Apple Watch Series 11
Apple is preparing to refresh its smartwatch collection in September or October 2025 with the introduction of the Watch Series 11. This new model is anticipated to feature Apple Intelligence Support, which will require a minimum of 8GB of RAM to enable AI functionalities. The smartwatches will operate on watchOS 12, which is expected to undergo a redesign similar to visionOS.
The long-speculated blood pressure monitor may debut with the Watch Series 11, alongside sensors for glucose monitoring. Additionally, the series may offer new color options, casing designs, strap choices, and enhanced performance powered by a new processor.
2. Apple Watch Ultra 3
The third-generation Apple Watch Ultra 3 is expected to launch alongside the Watch Series 11. The next-gen Watch Ultra 3 is tipped to get a slimmer, more compact design and get even more durable maintaining a balance between toughness and elegance for explorers. The smartwatch is expected to sport a LTPO OLED 3.0 tech with up to 3000 nits brightness and edge-to-edge design. The watch will get satellite connectivity with emergency SOS support and 5G connectivity for faster speeds and standalone functionality.
3. Apple Watch SE 3
The affordable smartwatch by Apple is also expected to get a new model this year. Apple Watch SE 3 will reportedly get a new look resembling the 2021 watch series. Mark Gurman claims that Apple Watch SE 3’s rear panel will get a colorful twist, and it will feature more health sensors and capabilities, making it better than ever before.
4. Apple AirPods Pro 3
Apple’s audio lineup is also getting updated this year. The next generation Apple AirPods Pro 3 will get heart rate sensors, temperature sensors, and other physiological measurements for the airpods. Apple might even add infrared cameras to future AirPods, and they might even support Apple Intelligence. The charging case might act as a remote control and come with a 1.5-inch LED touch display. The AirPods Pro 3 are tipped to get an H3 chipset for better audio performance and slightly longer battery life. Live translation feature might also go live for next-gen AirPods.
5. Apple Mac Pro
Apple’s Mac Pro is the last Mac by the brand that doesn’t have an M4 chipset, and it was last refreshed in 2023, so speculations are strong that the brand will refresh it this year.
6. Apple MacBook Pro
Apple updated the MacBook Pro last in October 2024, and it is due to get its yearly update in October 2025. The MacBook Pro won’t get any major design updates, but is bound to get a spec boost in the form of a faster and more powerful M5 Chipset. Pricing is expected to remain almost the same as the predecessor.
7. Apple TV 4K
Apple last updated its Smart TV 4K set-top box in late 2022, and now Mark Gurman claims that the company plans to launch the next 4K TV this year. The new 4K TV will launch towards the end of 2025 and will include a new Apple-made WiFi modem, which could lead to networking improvements with Apple’s expanding Home device ecosystem. The tvOS will get new AI features, and the device will be powered by the A17 Pro or A18 chipset.
8. Apple HomePod Mini 2
It has been around 3 years since Apple released the original HomePod Mini, the company’s smart speaker line. Now, it will get its successor in 2025. The new HomePod Mini 2 is going to look the same as it its predecessor but get more color options. The new smart speaker is expected to get a new full-color touchscreen on top and boosted internals with a more powerful chipset.
9. Apple AirTag 2
A new version of AirTag is in the works. Apple AirTag 2 will launch sometime in 2025, and it will get a new Ultra-Wideband chip for better range and improvements like a louder speaker.
10. Apple iPhone 17 Series
The upcoming iPhone 17 lineup is undoubtedly one of the biggest Apple launches of the year. Expected to take place in September, the series will be different this time as the iPhone 17 Plus will be replaced by the iPhone 17 Air. The rest of the models will be the same, so we will see iPhone 17, iPhone 17 Pro & iPhone 17 Pro Max. All four phones will feature ProMotion displays with a 120Hz refresh rate. The Pro Models will get a titanium build instead of aluminium, and in terms of camera, there might be a 24MP selfie sensor at the front. The iPhone 17 Pro & Pro Max are expected to be powered by the A19 Pro chip, while the iPhone 17 will be powered by the A19 bionic SoC. More details will be known as the launch date gets closer.
11. Apple iPhone 17 Air
The iPhone 17 Air is set to be a stylish addition to Apple’s lineup, taking the place of the Plus variant. Anticipated to be the thinnest iPhone ever produced, a recently leaked hands-on video showcases a dummy model of the iPhone 17 Air. The images correspond with earlier leaked designs, revealing a matte finish on the back and a single camera module that slightly extends from a Nexus 6P-style camera bump.
An action button is located on the left side, and the device will measure 5.5mm in thickness. The iPhone 17 Air is expected to feature a 6.6-inch ProMotion OLED display and a single rear camera. It will be powered by either the A18 or A19 chipset and will come pre-installed with iOS 19.
So, these are the expected and done-with Apple launches of 2025. Which one have you liked the most so far? And what are your expectations for the rest of the year? Do let us know in the comments section below.
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