TL; DR
- Apple has launched a new Instagram account called @helloapple.
- The account shares company stories, creators, and everyday Apple product moments.
- The launch arrives ahead of Apple’s 50th anniversary on April 1, 2026.
Apple has launched a new Instagram account called @helloapple, adding another social media presence alongside its long-running @apple page. The main @apple Instagram account currently has more than 36 million followers and mainly highlights curated photography and videos through the #ShotoniPhone campaign.
The new @helloapple account expands that approach with a wider mix of content. The bio reads “Our stories, and yours,” and early posts include a short welcome video titled “Hello” along with Tim Cook’s “50 Years of Thinking Different” letter, which reflects on Apple’s history as the company approaches its 50th anniversary on April 1, 2026.
A Platform for Stories, Creators, and Product Moments
The @helloapple page seems to be focusing on product moments, creator spotlights, and everyday use of Apple devices. Apple also uses the account to share behind-the-scenes moments, community stories, and creative projects connected to its ecosystem.
Recent posts combine Apple announcements with broader storytelling about how people use Apple products for photography, creative work, and daily activities, creating a feed that feels more fun and interesting than the company’s primary Instagram page.
Apple Expands Its Social Media Strategy
Lately, Apple has started exploring more casual social media content, particularly on TikTok. Over the past week, Apple’s TikTok account has shared several promotional videos for the MacBook Neo, a budget laptop powered by the A18 Pro chip and available in fun colors.
Some of these clips use catchy visuals and surreal humor that match TikTok’s fast-moving content style, which differs from Apple’s traditional product marketing that usually relies on highly polished videos. What are your thoughts on this? Let us know in the comments section below.
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