Apple Special Experience: Every New Product You Might See

Okay, so Apple is about to have a very busy week.

Between March 2 and March 4, the company is expected to pull the curtain back on at least five new products — and no, there won’t be a big flashy keynote you can watch from your couch. Instead, Apple is doing something a little different this time. They’re calling it a “Special Apple Experience,” and it’s basically an invite-only hands-on session for press in three cities: New York, London, and Shanghai. No livestream, no YouTube event, nothing public.

Which is honestly a bit strange for Apple. But it also makes sense when you think about it — if your products look and feel genuinely different, you want people holding them, not just watching a video about them. Mark Gurman at Bloomberg is the one who broke this, and he’s rarely wrong about this stuff.

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Now, what’s actually going to be there?

A new cheap MacBook — and this one looks different

Of everything on the list, this is the one that’s got people most curious. Apple’s been selling the same basic design for its budget MacBook for a while now, and from what Gurman’s reported, that’s finally changing. The invite apparently teases new colors, and the hands-on access Apple is giving press strongly suggests the design changes are visible enough to warrant actually touching the thing. Every other product in this lineup is essentially a chip upgrade. This one seems to be the real deal.

iPhone 17e

Pretty straightforward here. Apple launched the 16e in mid-February last year; the shelves for that model are now suspiciously empty, and a new one is expected to take its place. The 17e should slot in as the most affordable way to get a current iPhone — same idea as before, just refreshed.

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iPad Air and iPad — both getting new chips

The iPad Air is moving to the M4, and the entry-level iPad is expected to come with Apple’s A18 chip inside. Not exactly groundbreaking news, but keeping these tablets updated matters, especially as the gap between budget and premium iPads keeps narrowing.

MacBook Pro and MacBook Air

The Pro models — both 14-inch and 16-inch — are reportedly well overdue for an update at this point. The MacBook Air refresh is also expected, which fits Apple’s usual early-year schedule for that line. Nothing dramatic here, just keeping things current.

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Mac Studio and Studio Display

These two are the ones with the least certainty around timing. The Studio Display is apparently ready to go, and the Mac Studio update is said to be close. Whether they show up in this exact March window or land shortly after is unclear, but they’re coming in the first half of the year regardless.

One last thing worth mentioning — and this is what makes all of this feel real rather than just rumor — Apple’s retail stores have been running noticeably low on stock across several products. The iPhone 16e, iPad Air, both MacBook Air sizes, both MacBook Pro configurations, and even certain Apple Watch bands are getting hard to find. That kind of inventory drought doesn’t happen by accident. Apple pulls stock when replacements are right around the corner, and right now, a lot of shelves are looking pretty bare.

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March 4, 9 a.m. Eastern. Mark it down.

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