Apple’s ‘OLED Everywhere’ Plan Is a Slow War Against Cost, Gurman Reports

The iPad Pro has it. The MacBook Pro is next. But the MacBook Air won't get OLED until 2028. Here's the complete roadmap and why this transition is so difficult.

Main Image
  • Like
  • Comment
  • Share

If you’re holding out for an OLED MacBook Air, get comfortable. In his latest “Power On” newsletter, Bloomberg’s Mark Gurman reports that while Apple is developing OLED versions of its most popular laptop and the iPad Air, the MacBook Air update is still on a long-range forecast, not expected to land until 2028.

The report confirms Apple’s long-term plan to move its entire lineup to the superior display tech, a transition that started with the Apple Watch in 2015. But the multi-year delay exposes Apple’s core challenge: balancing the massive cost and technical hurdles of large-format OLEDs against a PC market where its competitors have had a significant head start.

ALSO READ: ColorOS 16 on the Find X9 Pro: The Software is Just as Good as the Hardware

Apple Plays Catch-Up

For years, the strangest part of walking into an electronics store has been seeing Windows laptops from Dell, HP, and Samsung with vibrant, inky-black OLED screens sitting next to Apple’s premium MacBooks, which still use older LCD-based technology.

While Apple’s current Mini-LED screens on its “Pro” models are excellent, they still use a backlight and can’t match the perfect contrast and per-pixel light control of an OLED panel. The Windows world, led by Android phone makers, has made OLED a common, premium feature.

Apple, it seems, is treating it as a final, fiendishly difficult engineering problem.

ALSO READ: Google’s Pixel 10a Renders Show It’s Playing It Safe to Keep the $499 Price

The ‘Burn-In’ Problem

LG Primary RGB Tandem OLED technology

So, what’s the holdup? In a word: burn-in. OLED’s biggest weakness is that static images, like the macOS menu bar or an app’s toolbar, can “burn” a permanent ghost into the screen. This is a low risk on a phone you use for 30-second intervals, but it’s a massive liability for a computer that might display the same “File” menu for eight hours straight.

Apple’s answer, which it debuted on the 2024 M4 iPad Pro, is Tandem OLED. It’s a complex and expensive process that stacks two OLED panels on top of each other, making the screen brighter and, crucially, dramatically extending its lifespan.

This is the expensive, “Pro” tech. The “Air” models must wait for a cheaper, more conventional version to become viable.

Apple’s Full OLED Roadmap

Gurman’s report, combined with existing facts, paints a clear Good, Better, Best strategy that finally makes sense of Apple’s confusing lineup.

  • Current (Premium): OLED is standard on Apple Watch, iPhone, and the M4 iPad Pro, which use advanced Tandem OLED.
  • Late 2026 (Pro Mac): The MacBook Pro is expected to be the first Mac with OLED, likely using the same Tandem technology.
  • 2026-2027 (‘Mid-Tier’ iPads): The iPad Air and iPad mini are slated to get standard, single-layer OLED, creating clear differentiation.
  • 2028 or Later (Mainstream Mac): The MacBook Air is last, waiting for standard OLED costs to drop. M5 (Spring 2026) and subsequent Air models will retain LCD until then.

This tiered approach uses OLED to distinguish product lines, with the technology gradually moving downmarket as costs permit. For now, Apple is signaling that display technology is its new dividing line. If you want the best screen, you’ll have to buy a Pro. Everyone else will have to wait.

You can follow Smartprix on TwitterFacebookInstagram, and Google News. Visit smartprix.com for the latest tech and auto newsreviews, and guides.

Ashok KumarAshok Kumar
Ashok Kumar is a technology writer and analyst who covers emerging trends in consumer electronics, mobile devices, and the digital ecosystem. With a passion for innovation and a background in tech journalism, he brings insightful coverage and in-depth analysis to readers. His work focuses on making complex topics accessible and relevant. When he's not writing, Ashok enjoys exploring new gadgets, following the latest in AI and software development, and traveling.

Related Articles

ImageCarl Pei Confirms Phone (4a) Series Launch on March 5, 2026 in London

Nothing’s CEO Carl Pei just turned a product announcement into a cheeky marketing moment, and made the Phone (4a) launch date official in the process. Yesterday, Pei posted a photo of an actual Apple invite where he scribbled “Nothing” over the Apple logo, and wrote “March 5” at the bottom.  Carl specifically using the London …

ImageiOS 27 Reportedly Targets Bug Fixes, Performance, and Small Design Tweaks

Apple will likely treat iOS 27 as a cleanup year. In Bloomberg’s February 8, 2026 Power On newsletter, Mark Gurman says Apple plans iOS 27 as a “fairly muted affair” when it previews the update at WWDC 2026. He says Apple will focus more on performance improvements, bug fixing, and subtle design tweaks than on …

ImageApple’s Big Siri Upgrade Delayed to iOS 26.5 After Internal Testing Issues

Apple’s long-promised Siri upgrade is reportedly running into more trouble behind the scenes, and it sounds like the rollout is about to get even slower. According to Bloomberg’s Mark Gurman, Apple has hit “fresh problems” while testing the upgraded Siri experience internally.Personal Siri Delayed Internally Engineers have reportedly been told to move key testing …

ImageiOS 27 Won’t Be Flashy, and That is Exactly What the iPhone Needs

If you have been frustrated by the stuttering animations or battery drain in iOS 26, relief is finally on the roadmap. According to a new report from Bloomberg’s Mark Gurman, Apple is planning to pump the brakes on major new features for iOS 27 in 2026. Instead, the company will execute a “stability-first” strategy internally …

ImageGurman: Apple’s Early 2026 Push Starts With iPhone 17e, iPad 12 (A18), and iPad Air (M4)

Mark Gurman has outlined Apple’s early 2026 product roadmap in his latest Power On newsletter. He says Apple will kick off the year with a hardware push focused on “accessible” products and Apple Intelligence support, and he describes the iPhone 17e launch as “imminent.” Gurman also says Apple will keep the iPhone 17e at the …

Discuss

Be the first to leave a comment.