Dell is making significant strides at CES 2025 in Las Vegas, USA. The company has revamped its entire product lineup by consolidating its branding into three primary categories. The refreshed portfolio features redesigned devices that boast enhanced performance, extended battery life, and integrated AI capabilities. By streamlining its brand across PCs, accessories, and displays, Dell aims to simplify the selection process for consumers. The unified branding system has three categories-
- Dell- For everyday use, including play, school, and work
- Dell Pro-for professional grade productivity
- Dell Pro Max- for maximum performance.
The company has introduced Dell Pro AI Studio, a comprehensive toolkit designed to streamline the development and management of AI models, irrespective of hardware differences. Additionally, Dell has officially launched its Smart AI Monitors.
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Dell Pro Laptop Lineup

The laptops in this series feature a refined and professional aesthetic, specifically targeting business professionals. They rank among the most compact and lightweight options available in their category and are engineered to withstand the rigors of daily use, boasting designs that can handle three times the number of hinge cycles, impacts, and drops compared to earlier models.
1. Dell Pro 13/14 Premium- These laptops are lightweight and high-performance laptops weighing around 2.3 pounds and offering a battery life of over 21 hours. These offer fast performance and come with an 8MP HDR camera and a dual fan thermal design for silent operation.
Dell Premium 14 has a Tandem OLED display and a chassis made from 90% recycled magnesium. The Dell Pro 13 has a 13.3-inch QHD+ display. Dell Pro 13 and Pro 14 come in magnetite colors and are powered by Intel Core Ultra 7 series processors. These pack a 60Whr battery and express charging solutions.
2. Dell Pro 13/14/16 Plus- The 13-inch, 14-inch, and 16-inch Dell Pro Plus laptops are ideal for diverse business IT needs. These are powered by Intel Core 5 Ultra series processors and sport FHD+ panels with 400 nits brightness. The laptops are made of aluminum and come in a platinum silver shade and their weight ranges between 1.17 kg to 1.73 kg. All three pack a 45Whr battery with express charging capability and connectivity options include Thunderbolt, HDMI, USB, 5G, and WiFi 7. The laptops are tested for MIL-STD durability.
3. Dell Pro 14/16 – Dell Pro 14 and 16-inch laptops are available in solid magnetite and platinum silver shades with a weight of around 2kgs. The laptops are powered by 13/14th gen Intel Core i3 processors and sport FHD+ displays with 60Hz refresh rate. The laptops draw juice from a 45Whr battery with 65W fast charging and connectivity options include Thunderbolt, USB-C, USB-A, HDMI, Headset jack, WiFi, Bluetooth, and more.
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Dell Pro Desktops Lineup
Dell has announced the Pro desktop series as well. These come in micro, slim, and tower forms and are powered by the latest Intel Core Ultra and AMD Ryzen processors. The desktops also feature NPUs for AI-optimized performance across various tasks.
Dell Pro Max Laptops Lineup
Dell Pro Max lineup aims to cater to those who need high-end performance for demanding tasks like animation, AI inferencing, video rendering, and more.
1. Dell Pro Max 14/16- These 14-inch and 16-inch Pro Max laptops support Nvidia RTX 2000 Ada Generation Laptop GPUs which makes them suitable for professionals in design, architecture and AI. The laptops sport a 16:10 aspect ratio for QHD+ resolution and have a portable design.
Dell Pro Max Desktops
The desktops in Dell Pro Max series have been made for individuals working in architecture, design and data analysis. These desktops are equipped with NVIDIA RTX professional graphics and AMD options, so they can handle intensive workloads seamlessly.
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Dell 14 Plus & 16 Plus Laptops

Dell has launched 14 Plus and 16 Plus Copilot+ devices that can blend productivity with versatility. These are powered by Intel Core Ultra processors and come in traditional as well as in 2-in-1 configurations with longer battery life and sleeker design language.
Dell Ultrasharp Hub Monitors

Dell has introduced the Ultrasharp 32 and 27 4K Thunderbolt Hub Monitors, marking them as the first in the world to feature IPS Black technology. These monitors provide 47% deeper blacks and an 89% enhancement in contrast when compared to standard IPS displays. Equipped with VESA DisplayHDR 600 and 4K resolution, they deliver superior color accuracy, depth, and detail even in challenging lighting conditions. Designed for eye comfort, these hub monitors are the first 4K displays to receive a 5-star eye comfort certification from TUV Rheinland. They feature reduced blue light emission, an ambient light sensor, a low reflectance panel, and a 120Hz refresh rate.
In terms of connectivity, the monitors include USB-A and USB-C ports, Thunderbolt, RJ45 ports, and can provide up to 140W power delivery through USB-C extended power range. Additionally, they support multi-monitor configurations for enhanced device management and charging capabilities. The starting price is approximately Rs. 59,995.
Dell Alienware 27 4K QD OLED Gaming Monitor

The Dell Alienware 27 4K QD OLED Gaming Monitor features a 27-inch display with 4K resolution and QD OLED technology, achieving a pixel density of 166 PPI. It boasts a refresh rate of 240Hz and is compatible with Dolby Vision HDR and VESA DisplayHDR True Black 400, ensuring rich colors and excellent contrast. The monitor is equipped with NVIDIA G-Sync, AMD FreeSync Premium Pro, and VESA AdaptiveSync, providing a seamless gaming experience without screen tearing. The starting price is approximately Rs. 77,140.
Designed with the AW30 aesthetic, it includes 360-degree ventilation, a compact base, and effective cable management. Additionally, it incorporates AI features such as anti-burn technology and is enhanced with a graphite sheet for improved durability.
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Dell 32 Plus 4K QD OLED Monitor

The Dell 32 Plus 4K QD OLED monitor features a stunning 4K resolution and utilizes QD OLED technology to provide exceptional color vibrancy, clarity, and contrast. It is equipped with AI-driven spatial audio, enhancing the immersive experience through a 5x5W speaker array that incorporates beamforming technology. The display boasts a 120Hz refresh rate, supports Dolby Vision, and meets VESA Display True Black 400 standards, ensuring superior video quality. Additionally, it includes a single USB-C port for convenient charging and connectivity. The starting price is approximately Rs. 68,570.
Alienware Aurora Desktop Updated

Alienware has updated its Aurora desktop lineup with next generation NVIDIA graphics and Intel Core Ultra 2 processors for more efficient performance in terms of gaming. It will be available later in Q1 and pricing will be announced soon.
Dell Area 51 Desktop

The Area 51 desktop has been developed with contributions from the gaming community. It features a full-sized 80L tower that accommodates next-generation NVIDIA graphics and an Intel Core Ultra 9 285K CPU, providing up to 600W of GPU power and 280W of CPU power. The desktop boasts a scalable design, equipped with 64GB of DDR5 RAM and 8TB of storage. Additionally, it offers customizable AlienFX lighting. The starting price is approximately Rs. 3,85,615.
Dell Area 51 Laptops are available in 16-inch and 18-inch models, featuring next-generation NVIDIA graphics and an Intel Core Ultra 9 275HX CPU. They incorporate cryo-tech thermal architecture, delivering a total power output of 280W. The laptops showcase an AW30 design with RGB lighting, emphasizing improved airflow, reduced noise, and storage options of up to 12TB. Pricing begins at approximately Rs. 2,74,190.
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