Dreame didn’t come to CES 2026 to launch just another robot vacuum. Instead, the company used its massive presence in Las Vegas to make a bold claim: it’s ready to stop being a cleaning company and start being a whole-home player alongside giants like Samsung and LG.
Under the theme All Dreams in One Dreame, the brand unveiled a sprawling ecosystem that moves from the floor to the kitchen, the bathroom, and even the pool.
From cleaning specialist to ecosystem player
Until now, Dreame was the brand you bought if you wanted a cheaper, faster alternative to a Dyson or a Roomba. At CES 2026, they signaled that those days are over.
The new strategy is built on background intelligence. Instead of a house full of gadgets that constantly ping your phone, Dreame wants devices that coordinate quietly. If the air conditioner knows you’re cooking, it adjusts. If the vacuum sees the dog is shed, the air purifier kicks up a notch. It’s an ambitious leap for a brand that is much younger than the “Big Three” (Samsung, LG, and Xiaomi) it’s now targeting.
Smart water and FizzFresh kitchens
The most surprising part of the booth wasn’t a vacuum at all. It was the FizzFresh Refrigerator. Moving into “white goods” (large appliances) is a notoriously difficult move for tech companies, but Dreame is leaning into a niche: the hydration hub.
The fridge doesn’t just keep milk cold; it’s a beverage station that offers personalized sparkling water levels (three intensities) and “Crunch Ice” for the iced-coffee obsessed. It’s a direct shot at premium kitchen brands, focusing on lifestyle rather than just storage.
The Robotic Arm
While the fridge is the most different product, the V30 Cordless Vacuum is the most Dreame. It features the GapFree RoboArm. Most vacuums leave a tiny strip of dust near the baseboards because the round brush can’t get close enough. The V30 has an AI-powered arm that detects edges and physically extends the cleaning head to close that gap.
Bottomline
Dreame is no longer content with being the best alternative brand. By entering the kitchen and personal care space (with the AirStyle Pro HI hair styler) and even the security market (the NAVO series), they are building a world where you never have to leave their app.
Whether they can handle the customer support and long-term software needs of a fridge or an air conditioner remains to be seen, but for now, they are easily the most ambitious company at CES 2026.
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