TL; DR
- Realme to launch a new ‘N’ series on Amazon.
- ‘P’ series is for Flipkart, ‘N’ for Amazon.
- New lineup follows cancellation of the Narzo series.
The Indian smartphone market is experiencing turbulent times, with old-guard brands facing declining sales. One such brand, Realme, has been experimenting with its product lineups since last year. This includes abruptly canceling the Narzo series and debuting the ‘P’ series.
Thanks to our source, industry insider – Yogesh Brar, we can exclusively report that Realme is preparing to launch a brand-new ‘N’ series of smartphones. This upcoming series will be the company’s designated weapon of choice for Amazon India, shedding light on an ambitious two-pronged strategy to regain market momentum.
A Playbook for E-commerce Dominance
This “divide and conquer” approach is a classic retail playbook, redesigned for the digital age, and aims to keep both major e-commerce partners satisfied. It is plausible that Realme will offer similarly spec’d—or even rebadged—devices under the ‘P’ and ‘N’ banners, targeting Flipkart and Amazon respectively. This mirrors the exact strategy Samsung India successfully employs with its M-series (for Amazon) and F-series (for Flipkart) smartphones.
ALSO READ: Upcoming Smartphones to Launch in August 2025 in India
While specific details about the ‘N’ series are still under wraps, it’s logical to assume the lineup will fill the void left by Narzo, likely targeting the hyper-competitive sub-₹20,000 price segment. What ‘N’ might stand for is anyone’s guess at this point—perhaps ‘Next-Gen,’ ‘New Wave,’ or simply a letter chosen to complement ‘P’—but its arrival is set to intensify the battle for India’s online shoppers.
You can follow Smartprix on Twitter, Facebook, Instagram, and Google News. Visit smartprix.com for the latest tech and auto news, reviews, and guides.
