TL; DR
- The television features a bezel-less look for a contemporary design (with a 98% screen-to-body ratio and knurled lower bezel).
- The peak brightness, for those wondering, is rated 1,000 nits. Additional display-related specifications include 10,000,000:1 contrast ratio, 178° wide viewing angle, reduced motion blur, anti-glare coating for reduced reflections, Eye Comfort+, and AI Ambient Sensing.
- For gamers, the Haier S90 Series 100″ QLED TV features an AI-powered Game Mode, which unlocks 240Hz gaming (120Hz and 60Hz also available).
Haier India has announced the launch of its big-screen 100″ S90 Series QLED TV in India on September 26, 2025. This is yet another option for buyers who want to set up a mini theater at their home, or wish to immerse themselves in a larger-than-life experience, and even though it’s slightly smaller than the 110″ and 115″ models available in the market, it seems to strike a balance between screen size and affordability. So, without any further ado, let’s discuss everything about the new Haier S90 QLED TV.
Also Read: Xiaomi Pad 8 & Pad 8 Pro Launched In China: Check Specs & Price Here
Haier S90 Series 100″ QLED TV: Key Features
As mentioned in the press release, the television features a bezel-less look for a contemporary design (with a 98% screen-to-body ratio and knurled lower bezel). The panel on the television comes with per-LED control, which enables multi-zone precision dimming for adjusting the brightness of each small LED dynamically (based on the content on the screen). Additionally, the Haier smart TV covers 93% of the DCI-P3 color gamut. Additionally, the smart TV supports Dolby Vision IQ and HDR10+ content.
The peak brightness, for those wondering, is rated 1,000 nits. Additional display-related specifications include 10,000,000:1 contrast ratio, 178° wide viewing angle, reduced motion blur, anti-glare coating for reduced reflections, Eye Comfort+, and AI Ambient Sensing. Under the hood, the television features the AI Ultra Sense processor that fine-tunes the color, contrast, and depth. The television also includes speakers (2.1 channel), but the total output isn’t mentioned in the press release (and neither is the resolution of the screen).
For gamers, the Haier S90 Series 100″ QLED TV features an AI-powered Game Mode, which unlocks 240Hz gaming (120Hz and 60Hz also available). With support for variable refresh rate and Auto Low Latency Mode, the television dynamically adjusts its frame rate and minimizes input lag. On the software side, the television runs on Google TV, which provides access to a wide array of apps via the Play Store, along with support for the Google Assistant.
Haier S90 Series 100″ QLED TV: Price & Availability
The Haier S90 QLED TV starts from Rs. 3,22,990, but since the release doesn’t mention the price for the 100-inch model, it should be more expensive than the aforementioned amount. Nonetheless, the QLED TV is available in stores from September 26, 2025, with a three-year warranty from the date of purchase.
Also Read: Samsung Announces Super Big Celebrations Festive Offer On Big Screen TVs

You can follow Smartprix on Twitter, Facebook, Instagram, and Google News. Visit smartprix.com for the latest tech and auto news, reviews, and guides.