Step into Nothing’s first Indian flagship store in Indiranagar, and the first thing you notice isn’t a phone. It’s a conveyor belt. It’s the smell of coffee. It’s a professional-grade content studio in one corner that looks like it belongs in a creator’s setup rather than a retail floor.
In an industry where retail usually means minimalist white tables and overworked staff, Nothing’s 5,032-square-foot space at 660/1, 100 Feet Road feels deliberately raw and a little chaotic. CEO Carl Pei and Co-founder Akis Evangelidis inaugurated the store today, February 14, 2026, and the message is clear: this place isn’t just about selling hardware. Nothing wants to sell a vibe too, and it calls it “technical warmth.”
Outside, Nothing also pulled in a massive crowd for the opening. The company invited a lot of fans, and over 1,000 people showed up and waited in line before the store opened. A big reason was the CMF Buds 2a deal, where attendees could grab the earbuds for just ₹99, which naturally turned the launch into more of a community event than a normal store opening.
Nothing Store Bengaluru Snapshot
- Location: 660/1, 100 Feet Road, 1st Stage, Indiranagar, Bengaluru.
- Size: 5,032 sq. ft..
- Unique Features: Creator studio with pro cameras, ’70s factory design, on-site engraving, and a community cafe.
- Operating Hours: 11:00 AM – 9:00 PM Daily
The Factory Aesthetic: Structure as Spectacle
The architecture is rebellious, a term the brand uses frequently to describe its departure from sleek, hidden-cable minimalism. Instead, Nothing draws from 1970s assembly lines. The design exposes everything: concrete, aluminum, steel, and glass are left raw and unadorned.
“We wanted the store to almost feel like an extension of the product development process,” Akis Evangelidis says. From early sketches to quality testing displays, the space is a physical manifestation of the brand’s transparency ethos. Even the conveyor-belt product display serves as a nod to the industrial last stand, where products are boxed for shipping.
It is an aesthetic that mirrors the transparency of the Nothing Phone range—where the internal components aren’t just functional; they are the ornament.
A Free Studio for the Creator Economy
The boldest bet in the store isn’t the hardware, but a dedicated studio space equipped with professional cameras. In a move that feels specifically engineered to support creator culture, Nothing is offering this space to any youngster who wants to get into content creation.
“We launched a creators program in India last year,” Evangelidis explains. “Now, we’re providing the studio. Hopefully, it gives the opportunity to ‘future MKBHDs’ to get started.” By providing a professional environment for unboxing videos and hands-on content, Nothing is essentially subsidizing the entry barrier for new tech creators.
This isn’t just altruism; it’s a brilliant marketing loop. By providing the stage, Nothing ensures that a constant stream of high-quality, user-generated content is filmed within its own walls, featuring its own products.
Why Bengaluru? The Community-First Math
While Mumbai or Delhi might offer more traditional luxury retail prestige, Nothing went where the data pointed. “It’s quite simple: Bangalore is where we have our biggest community,” Evangelidis says.
The city is the heart of India’s tech enthusiast base, and the brand’s growth reflects that. According to Counterpoint Research, Nothing has been the fastest-growing smartphone brand in India for seven of the last eight quarters. The Bengaluru store is “Step One” in a roadmap that will eventually scale to other major Indian metros, but for now, this is the “creative hub” for the local community.
The timing is also pointed. Nothing recently announced a title sponsorship with the Royal Challengers Bangalore (RCB), further embedding the London-born brand into the local cultural fabric.
The Service Pivot: Five New Centers
For all its talk of “rebellion,” Nothing is maturing into a company that understands the un-sexy side of tech: repairs.
“Service is extremely important. You cannot build a brand without it,” says Evangelidis. To back this up, the brand already operates five exclusive company-managed service stores, with one just ten minutes away from the Indiranagar flagship.
The Retail Tech: Vending Machines and Claw Games
The store floor is designed for “play,” featuring interactive elements like vending machines, claw games, and a community hangout zone that offers complimentary beverages and snacks.
There’s also a level of last-minute customization. Customers can have their products engraved on-site, allowing them to give the “final touch” to their devices immediately after purchase. It’s a tactile, hands-on approach that Akis believes the Indian market craves.
“The market is definitely shifting offline,” he notes. “Having that presence where people can walk in and see what Nothing is really about—it’s different than just experiencing a product via a website.”
A Design-Forward Gamble
Nothing is currently the only new smartphone company to successfully emerge and scale in the last decade, backed by $450M from global investors and a quirky base of 11,000 community investors.
The Bengaluru store is a physical manifestation of that “founder-led” energy. It’s raw, it’s quirky, and it’s arguably the most interesting retail space in India right now. While Apple builds glass cathedrals, Nothing has built a workshop. For a generation of users tired of “safe” tech, that might be exactly what they’re looking for.
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