Maruti Suzuki in India has put forward its plans for adding a new SUV in the country with the launch being as early as this month. It will be launched as a rebranded version of the Toyota Urban Cruiser Hyryder that launched on July 2nd. It will be sold as a competitor to Kia Seltos and Hyundai Creta among others.
All-new Maruti Suzuki SUV set to launch this month
Maruti Suzuki India is planning to launch an all-new mid-sized SUV in the country as early as the third week of July. According to the Senior Executive Director for Marketing and Sales – Shashank Srivastava, the new model will be unveiled in the third week of July followed by its production in August at the Toyota Kirloskar Motor plant in Bidadi, Karnataka.
Statistically, Maruti Suzuki reserved 67 percent of the overall market share in the non-SUV segment which has now dropped to 50%. In the mid-sized SUV segment, it has Maruti Suzuki S-Cross and Brezza which is where it could use another model to get traction in the segment. Having a third model in the segment can boost sales and its dominance in the mid-sized SUV segment and across the entire automobile sales.
According to BGR, Maruti Suzuki is mum on the details regarding the upcoming mid-sized SUV although it will compete against the likes of Kia Seltos and Hyundai Creta. Toyota’s Hyryder launched earlier on Saturday and it has positioned itself as India’s first mid-sized SUV with a hybrid powertrain whereas Maruti’s solution is likely a mild-hybrid powertrain.
