Samsung 4K Neo Crystal TV line-up launched in India: Price starts at Rs.35,990

By Shivangi Agarwal • Updated On Jun 14, 2022

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Tech giant Samsung has launched Crystal 4K Neo TV via Samsung’s online store, Amazon, and Flipkart in India. The TV aims to provide a better viewing experience for new-age consumers.

Samsung Crystal 4K Neo TV: Price & Availability

The TV will come in a 43-inch screen variant for Rs. 35,990 via Samsung’s online store, Amazon, and Flipkart. If you buy the TV via Amazon, you will get a 1-year membership of Amazon Prime Video and a 1-year membership of Hotstar for free.

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Consumers can also avail a 12-month no-cost EMI from leading banks like SBI and HDFC.

4K Neo TV Specs & Features

The TV is powered by Crystal Technology along with 1 billion True Colors for natural representation of every color, HDR10+ for crisp visual details, and a bezel-less design for an immersive experience.

The crystal TV comes with Dolby Digital Plus and Adaptive Sound Technology for a better sound experience. Some smart additions to the device include built-in Voice Assistance, Universal Guide, PC Mode, and Samsung TV Plus for work-fun balance. It has an Auto Game Mode and Motion Xcelerator for low latency and better gaming experience.

There is built-in connectivity for Google Assistant, Alexa, and Bixby so now consumers can search for content, change channels, adjust volume, control playback and more with their voices.

There is a Universal Content Guide that helps find movies and TV shows from among a list of curated content from India’s popular streaming apps. TV Plus allows you to watch 55 global and local live channels by logging into Samsung TV plus for free.

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PC mode allows users to transform the TV into a personal computer. You can create documents or work from the cloud. There is wireless screen mirroring without an internet connection.

“The Crystal 4K Neo TV is a perfect amalgamation of cutting edge technology and chic design that offers vibrant colors with great depth and deeper contrasts for an immersive content viewing experience. Available at an attractive price point and bundled with exciting financing options, we are positive that the Crystal 4K Neo TV will enable consumers to upgrade to superior in-home entertainment,” Sandeep Singh Arora, Senior Director, Online Business, Consumer Electronics, Samsung India said in a statement.

Shivangi Agarwal

Shivangi is a tech writer at Smartprix, where she covers consumer technology news with a focus on smartphones, wearables, laptops, and the evolving world of OTT streaming. Since joining the team in August 2021, she has written over 120 in-depth reviews, comparisons, and buying guides aimed at helping readers navigate the ever-changing tech landscape.

With a strong foundation in English literature and education, Shivangi brings clarity, insight, and a reader-first approach to every story. Her expertise lies in breaking down complex features into accessible, practical insights—whether she’s reviewing the latest smartphone or exploring trends in infotainment.

Shivangi holds a B.A. (Hons.) and M.A. in English, along with a B.Ed in English and Social Studies. She is based in Faridabad, India. You can follow her work on Smartprix or connect with her for tech-related queries.

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