Sony Bravia XR OLED A80K Series launched in India: Read on to know more

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Sony India has launched the new Bravia X OLED A80K Series of TVs powered by the Cognitive Processor XR for the Indian market. The new OLED TV Series promises to give next-level audio and video output to its consumers. The Series has 3 Models which will retail offline as well as online in India.

Sony Bravia XR OLED A80K Series: price & availability

  • XR-55A80K- India price and availability not announced.
  • XR-65A80K- Rs. 279,990- sale 22nd July onwards
  • XR-77A80K- Rs. 699,900- sale 22nd July onwards

The TVs will be available across all Sony Centers, electronic stores, and e-commerce portals like Amazon and Flipkart.

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Sony Bravia XR OLED A80K Series: Specs & Features

The new Sony Bravia TVs come with a minimalist design. They have Flush surface bezels and 3-way multi-position stands so that the focus of the viewer is on what is important. The TVs come with support for a superfluid Google TV user interface with hands-free voice search offering loads of entertainment. They work seamlessly with Apple AirPlay 2 and Homekit as well.

The Bravia XR OLED A80K Series offers supreme picture quality and sound quality in every environment with ambient optimization, light sensor, and acoustic auto calibration technology. The audio and video quality are in complete harmony as the screen of the TVs is the speaker with acoustic surface audio+ and XR Surround with 3D surround upscaling.

The buyers can have their own cinema-like experience at their homes with great audio and visual experience as the TVs come with Dolby Vision, Dolby Atmos, IMAX Enhanced, and Netflix Adaptive Calibrated Mode. Bravia Core allows you to enjoy the largest collection of IMAX enhanced movies with the highest quality Pure Stream 80mbps on Bravia.

The TVs will offer a great gaming experience with dedicated game mode with HDMI 2.1 compatibility, 4K 120fps, Variable Refresh rate, Auto Low Latency Mode, Auto HDR Tone, and Auto Game Mode. It comes with the latest XR 4K upscaling and XR OLED Motion technology that stays smooth, bright, and clear with no blur. XR Trilluminos Pro reproduces 3D color depth with human intelligence for naturally beautiful colors.

The depth and texture are felt more with pure blacks and dazzling light due to the XR OLED Contrast pro feature. The TVs are powered by next-gen cognitive processor XR that thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favorite content.

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Bravia Cam can be purchased separately and will provide fun experiences like gestures control, proximity alert, picture and sound ambient optimization, video calls, and more.

Shivangi AgarwalShivangi Agarwal
Shivangi is a tech writer at Smartprix, where she covers consumer technology news with a focus on smartphones, wearables, laptops, and the evolving world of OTT streaming. Since joining the team in August 2021, she has written over 120 in-depth reviews, comparisons, and buying guides aimed at helping readers navigate the ever-changing tech landscape.

With a strong foundation in English literature and education, Shivangi brings clarity, insight, and a reader-first approach to every story. Her expertise lies in breaking down complex features into accessible, practical insights—whether she’s reviewing the latest smartphone or exploring trends in infotainment.

Shivangi holds a B.A. (Hons.) and M.A. in English, along with a B.Ed in English and Social Studies. She is based in Faridabad, India. You can follow her work on Smartprix or connect with her for tech-related queries.

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