The Maruti Suzuki e-Vitara is the talk of the town. Especially since Toyota unveiled the Toyota Urban Cruiser Ebella EV, which is the rebadged Toyota version of the Maruti Suzuki e-Vitara. Since everyone is talking (or waiting) about the Maruti Suzuki e-Vitara launch, let’s take a look at what exactly are the differences or similarities between the two cars and if you are one of those people waiting for the e-Vitara, this article will clear out if you should keep waiting or go for the Toyota Urban Cruiser Ebella instead.
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Toyota Urban Cruiser Ebella vs Maruti Suzuki E-Vitara – Design and Styling
The design and styling is where the most major difference in the two cars lies. The Toyota Urban Cruiser Ebella and the Maruti Suzuki e-Vitara are both similar in terms of the dimensions and silhouette, but the styling makes each of the two stand out in their own way. The Toyota Urban Cruiser Ebella has a sleek hammerhead-like design with a more modern looking design. The front has these pixel-like segmented DRLs as compared to the Maruti e-Vitara’s Y-shaped DRLs.
The Urban Cruiser Ebella also has a cleaner bumper design with sharper cuts on the front hood. The e-Vitara, on the other hand, comes with a more rugged and upright look. We get a chunky, muscular bumper which also has the fog lamps integrated in it, and it comes with thicker claddings on the front bumper.
At the rear as well, the differences are very evident. While the shapes and casings of things are the same, it is the implementation that separates the two. The Toyota Urban Cruiser Ebella has a similar pixel-dot LED setup for the tail lights, with a clear-coloured bottom half. The Maruti Suzuki e-Vitara, on the other hand, comes with slated LEDs for the tail lamps and only has a little clear part for the reverse lights.
In terms of the dimensions, wheelbase, and wheel size, the Toyota Urban Cruiser Ebella and Maruti Suzuki e-Vitara are identical. Both come with 18-inch alloy wheels, both have a 2,700mm wheelbase and both measure the same in terms of the height, width, and length of the cars.
Toyota Urban Cruiser Ebella vs Maruti Suzuki E-Vitara – Performance
Coming to performance, there isn’t anything to separate the two. While we have not driven any of the Toyota Urban Cruiser Ebella or the Maruti Suzuki e-Vitara, both use the same battery, the same electric motor, and come with the same front-wheel drive drivetrain. Both the Toyota Urban Cruiser Ebella and Maruti Suzuki e-Vitara come with two options – 49kWh battery and a 61kWh battery. The 49kWh battery variant is powered by a 106kW electric motor, while the 61kWh variants are powered by a 128kW electric motor.
The lower variant with the 49kWh battery and the 106kW motor produces 142 bhp of power and up to 192Nm of torque. The larger variant with the 61kWh battery and 129kW motor produces 172 bhp of power but the torque remains the same at up to 192 Nm.
Toyota Urban Cruiser Ebella vs Maruti Suzuki E-Vitara – Battery and Charging
As with performance, both the Toyota Urban Cruiser Ebella and the Maruti Suzuki e-Vitara have the same battery packs and come with the same exact charging capabilities. As mentioned above, both the cars come with a 49kWh battery and a 61kWh battery. The 49kWh battery option claims a total range of 440 kilometers as per ARAI standards, while the 61kWh battery is good for a claimed range of 543 kilometers.
Both the Toyota Urban Cruiser Ebella and Maruti Suzuki e-Vitara come with the same charging capabilities as well. Both cars support DC fast charging and can charge at more than 100kW speeds. With a 100kW DC charger, the 61kWH battery pack on both these cars can go from 10% to 80% in just 45 minutes.
With the Toyota Urban Cruiser Ebella, Toyota is also giving Battery as a service (BaaS) purchase options to buyers. Here, the car will cost cheaper, but the battery of the car will be rented from Toyota, along with a promise of an assured 60 percent buyback after 3 years of usage.
Toyota Urban Cruiser Ebella vs Maruti Suzuki E-Vitara – Features and Comfort
Here also, the interiors of the Toyota Urban Cruiser Ebella and the Maruti Suzuki e-Vitara are largely identical in layout, featuring a digital cockpit with dual screens. The only difference in the two cars is the badging and the speaker system.
Both the Urban Cruiser Ebella and the E-Vitara offer a 10.1-inch infotainment display and a 10.25-inch digital instrument cluster. Both offer a panoramic glass roof, ventilated front seats, electric drivers seat, level 2 ADAS, 360-degree camera, level 2 ADAS, and wireless Android Auto/ Apple CarPlay among other features. However, the Toyota Urban Cruiser Ebella comes with a 10-speaker JBL sound setup, while the Maruti Suzuki e-Vitara comes with a 10-speaker Infinity by Harman sound setup.
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Toyota Urban Cruiser Ebella vs Maruti Suzuki E-Vitara – Conclusion
All the features, powertrains, battery, and tech point to one direction – why wait for something that’s already in the market? While the e-Vitara is still not announced or unveiled for the general public, in my opinion it won’t make any difference now. The only two people who should still wait for the Maruti Suzuki e-Vitara are either Maruti Suzuki loyalists – people who refuse to drive anything apart from Maruti cars. Second, those who don’t like how the Toyota Urban Cruiser Ebella looks. It is astonishing to see a brand as big as Maruti Suzuki fall so behind that someone else is launching and selling their product before them.
The Maruti Suzuki e-Vitara has been one of the most anticipated EVs in the country. First showcased a year back at the Bharat Mobility Expo 2025, the Maruti Suzuki e-Vitara is still only being teased and showcased to select groups. During the same time, Maruti itself has launched major products like the Victoris and other brands have raced past Maruti Suzuki with products like the Mahindra BE6/ XEV 9e, the Hyundai Creta EV, the Tata Harrier EV, and now Toyota has brought its first EV to India, which is the e-Vitara before Maruti Suzuki could decide on their launch and sales strategy. Here’s a free sales strategy – Maruti Suzuki should sell their remaining e-Vitara inventory for India to Toyota, since there is a greater chance for Toyota to push volumes in the 20-lakh plus segment as compared to Maruti Suzuki.
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