Earlier this month, YouTube began an experiment wherein it paused playback for viewers using an ad blocker and showed them a pop-up. It suggests users watch the video with ads or upgrade to YouTube Premium for a seamless watching experience. However, it wasn’t as effective, as reports claim that users could simply close the pop-up and resume watching again. Now, the video streaming platform is experimenting with another way to curb the use of ad blockers by limiting views.
YouTube Is Limiting Users To Three Views
YouTube is limiting video playback to three views unless users turn off the ad blocker. This indicates that those using ad-blocking software shouldn’t be able to view more than three videos on the platform. According to a Redditor who has seen the new pop-up message, YouTube warns users about blocking playback after three views unless the ad blocker allows the site or users to disable it. The message also states that YouTube provides free service to billions of users across the world, and ads are a crucial component of it.
In 2022, YouTube generated a total revenue of $29.2 billion from ads, about 11 percent of Google’s total revenue. However, in the fourth quarter of the year, the video streaming platform saw an eight percent decline in ad revenue. The ongoing experiment to curb the use of ad blockers is an attempt to boost the company’s revenue, and that would happen when users either watch ads or pay YouTube for a Premium subscription.
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