Apple’s Invite Drops a Major Hint About the iPhone 17 Pro and a New ‘Air’ Model

By Shikhar Mehrotra • Updated On Aug 27, 2025

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TL; DR

If you head to Apple’s website, you’ll see the new, dynamic September event logo at the top. Keep watching, and the logo keeps changing its colors in between shades of black, blue, and orange.
The light blue shade in the logo could be a hint at the iPhone 17 Air’s leaked light blue color. It could also be a reference to iOS 26, as it also uses blue as a predominant shade across the lock and home screens.

Yesterday, Apple sent out invites for the iPhone 17 “Awe-Dropping” launch event on September 9, 2025. Like other Apple events over the years, this one has a special mascot shared by the company’s CEO, Tim Cook, via his official X account.

Also Read: All Four Apple iPhone 17 Models Reportedly Being Made in India. What Does It Really Mean?

Apple’s “Awe-Dropping” Event Logo Contains An Easter Egg

Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM
— Tim Cook (@tim_cook) August 26, 2025

Now, those who’ve been following Apple events know that each mascot (a special version of the company’s logo) has a special meaning or hints related to what the company might unveil at the event. This year is no different, as the logo’s design and colors seem to be hiding several secrets.

What Do The Shades In The Apple Event Logo Signify?

If you head to Apple’s website, you’ll see the new, dynamic September event logo at the top. Keep watching, and the logo keeps changing its colors in between shades of black, blue, and orange, but when you move your cursor over it, the logo starts tracking your movement and highlights the area with a deep orange color (as if it is a heat map).

Also Read: Why I Think the iPhone 17 Might Be the Perfect iPhone for Most People

Enough on the easter egg; let’s move on to the hints that the logo contains.

First, the light blue shade in the logo could be a hint at the iPhone 17 Air’s leaked light blue color. It could also be a reference to iOS 26, as it also uses blue as a predominant shade across the lock and home screens.
Meanwhile, the deep orange color could be for the new orange colorway for the iPhone 17 Pro and the iPhone 17 Pro Max.
Upon closer examination, I also realized that the interactive visuals have a refractive quality to them, reminding me of how visual elements appear in iOS 26.

To know more about the iPhone 17 events, check out our coverage below.

Also Read: 5 Features I Want to See in the iPhone 17 Pro

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Shikhar Mehrotra

Shikhar Mehrotra is a seasoned technology writer and reviewer with over five years of experience covering consumer tech across India and global markets. At Smartprix, he has authored more than 1,700 articles, including news stories, features, comparisons, and product reviews spanning automobiles, smartphones, chipsets, wearables, laptops, home appliances, and operating systems. Shikhar has reviewed flagship devices such as the iPhone 16, Galaxy S25+, and Sennheiser HD 505 Open-Ear headphones. He also contributes regularly to Smartprix’s growing automotive section.

With a deep understanding of both iOS and Android ecosystems, Shikhar specializes in daily tech news, how-to explainers, product comparisons, and in-depth reviews. His DSLR photography in product reviews is recognized as among the best on the team.

Before joining Smartprix, Shikhar wrote for leading publications including Forbes Advisor India, Republic World, and ScreenRant. He holds a Bachelor of Arts in Journalism and Mass Communication from Amity University, Lucknow.

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