Twitterati Trends #BoycottNothing & #DearNothing: What has the Nothing done wrong?

By Shivangi Agarwal • Updated On Jul 14, 2022

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Carl Pei’s Nothing launched its first smartphone product yesterday in the form of Nothing Phone 1. The event started at 8.30 PM IST and winded up within an hour. Yesterday, Nothing Phone 1 was trending on Twitter for the entire day before it was launched but after launch, the trends that emerged are far from encouraging. Nothing has been trending on Twitter with hashtags- #BoycottNothing & #DearNothing, which are both critical of something the brand has done. Read on to know what has really happened.

https://twitter.com/iamprasadtech/status/1546893031802273792

ALSO READ: Nothing Phone (1) makes global debut and we are already getting traditional OnePlus vibes

Apparently, such negative trends against Nothing started after a YouTuber named Prasad posted a video on his channel ‘Prasadtechintelugu’ claiming that the company has not sent Nothing Phone 1 to South Indian Youtubers for review. The tech reviewer claims to have asked Nothing for a review unit but was denied one saying it will not be given to South Indian Youtubers You can watch this video here.

Following his claim, Twitterati started trolling the start-up brand on Twitter with #BoycottNothing & #DearNothing. Many Twitter users started asking Indian consumers to not to buy Nothing Phone 1 to show their solidarity with the South Indian reviewers. Here are some tweets that show the sentiments of the Indian public.

ALSO READ: Nothing Phone (1) Vs OnePlus Nord 2T: Which one should you buy?

Some people pointed out that Nothing Phone 1 is being manufactured in the South Indian state of Tamil Nadu and thus, this behaviour by the company is shameful. The tech reviewer has also claimed that not only Nothing, but many smartphone companies do not pay attention to reviewers in Tamil, Telugu, Malayalam, and Kannada.

Our Take:

No brand in their right mind will make a statement like the one claimed by the YouTuber. As far as a review unit is concerned, it’s a brand propagative to decide whether they wish to share a review unit on one individual or not. Venting out against the brand one for not sharing a review unit is not right.

Shivangi Agarwal

Shivangi is a tech writer at Smartprix, where she covers consumer technology news with a focus on smartphones, wearables, laptops, and the evolving world of OTT streaming. Since joining the team in August 2021, she has written over 120 in-depth reviews, comparisons, and buying guides aimed at helping readers navigate the ever-changing tech landscape.

With a strong foundation in English literature and education, Shivangi brings clarity, insight, and a reader-first approach to every story. Her expertise lies in breaking down complex features into accessible, practical insights—whether she’s reviewing the latest smartphone or exploring trends in infotainment.

Shivangi holds a B.A. (Hons.) and M.A. in English, along with a B.Ed in English and Social Studies. She is based in Faridabad, India. You can follow her work on Smartprix or connect with her for tech-related queries.

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