Shah Rukh Khan becomes the ambassador of ‘Dare to Leap’ philosophy as he comes on board for Realme India

By Shivangi Agarwal • Updated On May 25, 2023

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Realme is all set to launch its Realme 11 Pro Series in India in June and ahead of the launch date announcement, the brand has made one more announcement that is bound to create ripples. The company has announced Bollywood Superstar Shah Rukh Khan as its face ahead of its 11 Pro Series launch.

In 2020, Salman Khan was signed as the brand ambassador for the Realme 6 Series and now with Shah Rukh Khan coming on board, Realme is trying to reinforce its commitment to inspire the millennials and set new benchmarks in the world of smartphones.

Realme has already confirmed that the Realme 11 Pro Plus will come with a 200MP Samsung ISOCELL HP3 Super Zoom Camera with 4x lossless zoom mode, supergroup portrait, and one-take camera specs. The teasers show the smartphone featuring a lychee leather back with a lace-like strip that encircles the camera module and runs straight to the bottom. The device has already launched in China, so in India too it might come in 3 colorways. The series will have 2 models- Realme 11 Pro 5G and Realme 11 Pro Plus 5G.

Meanwhile, let us have a look at what Realme and Shah Rukh Khan feel about this collaboration.

ALSO READ: LG launches World’s 1st Flexible OLED Television in India: Range of 21 TVs announced

Realme announces Shah Rukh Khan as its face

The company’s promotional post reads- “Get ready to witness #The NextLeap as the king of Bollywood, the one and only SRK, transforms from reel to real! Brace yourselves for an electrifying journey with our very own Dare to Leap Pioneer! Get ready to experience the power of #realmeXsrk and witness how #SRKDaresToLeap to new heights!”

Realme speaks about the partnership

Tao, Chief Marketing Officer at Realm India said, “We are extremely excited to have Shah Rukh Khan on board as the brand ambassador for the realme smartphone category. His dare-to-leap spirit perfectly resonates with our brand’s philosophy. With this collaboration, we aim to reach new heights of innovation and redefine the smartphone experience for our users.”

Shah Rukh Khan speaks about the collaboration

Realme’s Dare to Leap Philosophy truly resonated with me. The brand’s unwavering commitment to pushing boundaries aligns perfectly with my own pursuit of excellence. Together we aim to ignite innovation and fuel the growth of realme globally. I am looking forward to joining the realme family as their brand ambassador and hope to inspire others to embrace challenges, take bold steps,

and achieve greatness.”

The first product that Shah Rukh Khan will endorse for the brand will be the upcoming Realme 11 Pro 5G Series.

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Shivangi Agarwal

Shivangi is a tech writer at Smartprix, where she covers consumer technology news with a focus on smartphones, wearables, laptops, and the evolving world of OTT streaming. Since joining the team in August 2021, she has written over 120 in-depth reviews, comparisons, and buying guides aimed at helping readers navigate the ever-changing tech landscape.

With a strong foundation in English literature and education, Shivangi brings clarity, insight, and a reader-first approach to every story. Her expertise lies in breaking down complex features into accessible, practical insights—whether she’s reviewing the latest smartphone or exploring trends in infotainment.

Shivangi holds a B.A. (Hons.) and M.A. in English, along with a B.Ed in English and Social Studies. She is based in Faridabad, India. You can follow her work on Smartprix or connect with her for tech-related queries.

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