TL; DR
- Sony has launched the BRAVIA 7 II in India with True RGB Mini LED technology.
- The 55-inch and 65-inch models are available from May 28 at ₹2,21,990 and ₹2,74,990, respectively.
- The 75-inch, 85-inch, and 98-inch variants will arrive by the end of July 2026.
The Japanese consumer tech giant Sony has launched the BRAVIA 7 II series in India. The headline feature here is True RGB, which is powered by Sony’s RGB Backlight Master Drive Pro. It independently controls red, green, and blue LEDs in the backlight, which is a meaningful departure from conventional Mini LED displays.
The result is more accurate and vibrant color reproduction, reduced blooming around bright objects (known issue with cheaper TVs), and deeper blacks (not as good as OLED, but still quite good).
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Sony’s BRAVIA 7 II: Pricing & Availability
The 55-inch and 65-inch models are available from May 28, 2026. You can get them via Sony Centers, Sony Exclusive stores, ShopatSC.com, and major e-commerce platforms.
Other variants in the lineup, the ones with a bigger screen size, will be available toward the end of June 2026.
| Screen size | MRP | Best Buy price | Availability |
| 55-inch (140 cm) | ₹3,59,900 | ₹2,21,990 | From May 28, 2026 |
| 65-inch (165 cm) | ₹4,39,900 | ₹2,74,990 | From May 28, 2026 |
| 75-inch (190 cm) | Coming soon | Coming soon | End of June 2026 |
| 85-inch (215 cm) | Coming soon | Coming soon | End of June 2026 |
| 98-inch (248 cm) | Coming soon | Coming soon | End of July 2026 |
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Sony’s BRAVIA 7 II: Key Features
Apart from the True RGB Mini LED panel technology, the BRAVIA 7 II features Cognitive Processing XR, which handles the picture processing, replicating how human eyes perceive contrast and detail. Then there’s XR Contrast Booster 20, which handles brightness and shadow balance, while the XR Motion Clarity feature keeps fast-moving content sharp.
The television also supports a variety of HDR formats, including Dolby Vision, HDR10, HLG, and IMAX Enhanced. It also offers studio-calibrated modes for OTT platforms like Netflix, Amazon Prime, and Sony Pictures Core, something that might attract enthusiastic buyers toward the flagship lineup.
Those who enjoy console gaming get 4K resolution at 120 fps (via HDMI 2.1), VRR, ALLM, Dolby Vision Gaming, and the best PS5 integration on a television with Auto HDR Tone Mapping and Auto Genre Picture Mode. X-Wide Angle Pro, found on the 65-inch and above materials, maintains color and contrast accuracy, especially from the off-center seating positions.
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For audio, the TV relies on Dolby Atmos and DTS:X with 3D Surround Upscaling (for 5.1.4 channel output), while Acoustic Multi-Audio+ perfectly aligns sound with the on-screen action.
Sony’s BRAVIA 7 II: Tech Specifications
| Specification | Details |
| Display technology | True RGB Mini LED, RGB Backlight Master Drive Pro |
| Resolution | 4K Ultra HD |
| Refresh rate | 120Hz |
| HDR support | Dolby Vision, HDR10, HLG, IMAX Enhanced |
| Processor | Cognitive Processor XR |
| Audio | Dolby Atmos, DTS:X, 3D Surround Upscaling, Acoustic Multi-Audio+ (65-inch and above) |
| Gaming | 4K 120fps, HDMI 2.1, VRR, ALLM, Dolby Vision Gaming, PS5 Auto HDR Tone Mapping |
| Smart TV OS | Google TV with Google Assistant, Chromecast, Apple AirPlay 2, Apple HomeKit, Alexa |
| Connectivity | Chromecast built-in, AirPlay 2, HomeKit, Alexa compatible |
| Durability | X-Protection PRO (dust, humidity, lightning, power surge resistance) |
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