While Meta’s Ray-Ban Glasses have dominated the wearable AI conversation in 2024 and 2025, one company has been quietly preparing an answer—and it might be smarter, sleeker, and far more fashion-conscious than anyone expected.
Samsung is reportedly deep into developing its own AI-powered smart glasses, working in collaboration with Gentle Monster and Warby Parker: two of the most influential names in global eyewear design. The project, confirmed by Samsung itself, aims to merge fashion and artificial intelligence in a way that makes wearable tech actually desirable again.
And yet, hardly anyone’s talking about it.
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A Design-First Strategy with Gentle Monster and Warby Parker
Samsung’s partnership with Gentle Monster isn’t new; the two brands previously worked together on concept eyewear. Gentle Monster’s high-fashion roots in Seoul’s streetwear scene make it the perfect collaborator for Samsung’s design-led ambitions.
The addition of Warby Parker, known for redefining online eyewear shopping in the U.S., signals something bigger: mass accessibility. Samsung doesn’t just want to build a tech product; it wants a fashion-first wearable that regular people would actually choose to wear. This “quiet collaboration” approach stands in sharp contrast to Meta’s celebrity-driven marketing push.
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Built on Android XR, Powered by Google’s Gemini AI
For years, Samsung has teased its ambitions in XR (Extended Reality), but its AI glasses might be its most practical leap yet. According to Samsung, the eyewear will be powered by Android XR, a platform co-developed with Google and Qualcomm. At the heart of the system will be Gemini AI, Google’s multimodal model that simultaneously understands text, voice, and vision.
That means these glasses won’t just take photos, they’ll see what you see and respond contextually. By leveraging Gemini’s AI, the glasses will be able to:
- Identify objects, people, or landmarks in real time.
- Translate speech and text instantly.
- Respond to voice or gesture commands naturally.
- Sync seamlessly with Galaxy phones and wearables.
It’s the kind of use case Meta’s Ray-Bans hint at but haven’t fully realized, like having street signs translated in your field of view or asking your glasses to summarize a meeting without pulling out a phone.
Samsung’s Ecosystem with a Touch of Fashion
Samsung already owns the Android flagship ecosystem in partnership with Google, spanning phones, watches, earbuds, and now AI wearables. Combine that with Gentle Monster’s design credibility and Warby Parker’s consumer reach, and Samsung’s formula looks like something Meta can’t easily replicate.
It’s a partnership that positions Samsung between Apple’s design polish and Meta’s AI experimentation—a middle path that could finally make AI eyewear mainstream.
Launch Date and Roadmap
Samsung hasn’t revealed a name or price yet, but industry insiders expect a staged rollout.
AI-Powered Audio Glasses
In 2026, Samsung is expected to unveil its first version of glasses that may not include a display, instead focusing on audio experiences and contextual AI through always-on voice commands.
Full AR Smart Glasses
The full AR-enabled model is rumored to follow in 2027, featuring transparent micro-OLED lenses for overlaying information directly into your view, with deep integration of Android XR and Gemini AI.
Both versions are said to feature ultra-light frames and gesture sensors, designed for all-day wear. If Samsung hits these timelines, it could arrive just as the world starts demanding practical, everyday AI devices, not headsets or pins, but something truly wearable and stylish.
If that’s true, we might look back at 2025 as the year Samsung quietly built the next big wearable trend and no one noticed.
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