The Google-owned content creation and sharing platform YouTube keeps on testing new features. One of the latest features is a new, optimized feed for users that previews the content they are most likely to view. Here’s everything you need to know about the new “Most Relevant” section.
Some YouTube Users To See The “Most Relevant” Option On Their YouTube Feed
From April 16, 2024, YouTube is testing an optional personalized Subscription Feed on the app’s mobile version. The video-sharing platform’s latest experiment involves an optional “Most Relevant” view for users’ Subscription feed so that they can easily find the videos they’re most likely to like. However, since the feature is in its early stages, it isn’t available to everyone.
In an official support page, Google mentions that the feature could be available to some users. “If you’re in the experiment, simply select the chip or avatar that says Most Relevant, and your feel will update to show you content from Subscriptions you watch most often or you’ve interacted with recently.”
The New Feature Won’t Touch Users Default Subscriptions Feed
The Subscriptions feed will still be available by default for those who are not interested in the new feature. This way, the new feature will not affect those who already like how their YouTube feed looks and don’t want any changes to it. “This experiment is rolling out to a small percentage of viewers on mobile, and expansion will be based on feedback,” writes Google.
YouTube To Curb The Use Of Third-Party Ad-Blockers
Most recently, YouTube doubled down on its ad-blocker crackdown. The platform has announced that “viewers who are using these third-party apps may experience buffering issues” or see the error “The following content is not available on this app” when trying to watch a video.
Since YouTube ads help creators monetize their content and let billions of users around the world access the content for free, the company wants to curb the use of third-party ad-blockers. When one watches YouTube videos through ad-blockers, it results in a loss of revenue, both for the platform and the creators.
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