TL;DR
- Google has announced the date for the Pixel 10 Series Pre-Launch event to be June 27.
- Hardware will be shown off, though software will still need refinements.
- Pixel 10 lineup official launch might happen in July or August.
Google has reached out to all the Pixel Superfans in the UK about an exclusive ‘pre-launch event’ that will take place in June. The event will feature the Pixel 10 series, along with other devices. Google might be offering an exclusive look at the Pixel 10 lineup in June, but this doesn’t mean the Made by Google event will take place earlier than usual. The Google Pixel 10 series is expected to include the Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and Pixel 10 Pro Fold. The pre-launch event will happen on June 27.
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Google Pixel 10 ‘Pre-Launch Event’
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The company sent out email invites, which were also shared on Reddit after they went official this morning. The event is being called ‘Pixel Penthouse’, which will be an exclusive ‘pre-launch event’ that Google will host for the biggest retail and press partners in the UK after a sneak preview of upcoming devices pre-release.
The cover image shows a Pixel phone, Tablet, Watch, and Buds. These might be images of old stock, but Pixel’s next-gen devices are expected to look the same in 2025, too.
Google is inviting “25 lucky superfans” to attend this 90-minute event in London on 27 June, where they will get to see the Pixel 10 series and the Pixel Watch 4. The super fans will also get ‘hands-on with pre-release Pixel devices and features’ as well as Q&A with Google employees.
This move of showing upcoming hardware to retail and carrier partners is a very straightforward practice for manufacturers. Considering that Made by Google is in mid-August again this time, the event is taking place around 6 weeks before the official launch. The hardware is finalized by that point, though software might still need refinements until the last moment.
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The Pixel Superfans will have to answer four questions and fill out a form to be considered. They will have to sign a Non-Disclosure Agreement as they won’t be able to share anything publicly. The four questions which have to be answered are-
1. What does being a Pixel Superfan mean to you?
2. What is your favorite Pixel feature and why?
3. When purchasing a Pixel, what information or offers do you look for?
4. When you receive your new Pixel, is there anything more that we could provide that would create more of a special moment when transferring to your new Pixel?
25 lucky Superfans will be selected to attend the event 1-hour and 30-minute event in London. The last date to apply for the chance to win an entry is June 4th, and winners will be announced on June 11th, the email says.
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