Smartphone Brand Faces Backlash After Reports of Legal Notices Sent to 350+ Creators

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TL; DR
  • A smartphone brand is facing online backlash after reports claimed legal notices were sent to 350+ creators, influencers, and social media accounts over allegedly defamatory content. 
  • The controversy grew after users said the action could discourage criticism, reviews, and public discussion about products or service issues. 
  • A separate warning from Ai+ CEO Madhav Sheth also drew criticism, with users pushing back across X.

A major controversy has broken out online after multiple creators and social media users claimed that a Chinese smartphone brand has filed legal action against hundreds of accounts for alleged defamation. According to posts circulating on X, the matter involves more than 350 creators, influencers, and accounts across platforms such as X, YouTube, and Instagram. 

Twitter screenshot

The claims say a 69-page legal document was sent by email and includes a large number of posts, videos, reels, and related content collected over several years. The issue has triggered strong reactions because many users see it as an attempt to suppress criticism. 

Twitter screenshot

Several creators have argued that independent reviewers and commentators should be free to discuss product issues, service complaints, software bugs, and negative experiences without fear of legal pressure. Much of the online response centers on the idea that criticism of a product or brand is part of normal public discussion, especially in the tech space where buyers rely on reviews and user feedback.

Another part of the debate involves references to a “John Doe” order mentioned by users discussing the notices. People online claim this type of legal request could be used broadly against unidentified parties or future content, though the exact scope would depend on court filings and legal interpretation. Users have raised concerns that such language may allow wider takedown requests involving posts the company considers defamatory.

The controversy widened further after Madhav Sheth, CEO of Ai+, posted a warning saying “fake exposés” against the brand could lead to legal action. That post received criticism from users, was community-noted, and replies were later hidden and closed.

Right now, the publicly available claims are still being debated online, and a lot of users are asking for a clear response from the brand. Until the company puts out an official statement, many of the details remain based on allegations and social media reports.

The bigger conversation now is about where brands draw the line between protecting their reputation and allowing open criticism from customers and creators.

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Mehtab AnsariMehtab Ansari
Mehtab Ansari is the Assistant Editor – Features & Reviews at Smartprix, where he writes about smartphones, laptops, audio gear, and everything in between. A computer science student by degree but a tech nerd by heart, he’s been into consumer tech for years and started reviewing products professionally in February 2024. He’s especially into photography and audio, often spending more time testing a smartphone’s camera than he probably should. For him, tech isn’t just work, it’s what he’s always thinking about.

Expertise 

Smartphones, laptops, tablets, monitors, smartwatches, photography, and audio gear. I’ve reviewed over 60 products across these categories on Smartprix in the past year and a half.

Education - Bachelor of Computer Applications – Nizam College, Hyderabad (2022–2025) | Joined Smartprix -February 2024 | Published Reviews & Stories - 723

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