TL; DR
- Apple will introduce new products from March 2 to March 4 after Tim Cook teased “a big week ahead” on X.
- Instead of a traditional keynote, announcements will arrive through press releases, videos, and media experiences.
- Reports suggest several devices including iPhone 17e, iPad A18, iPad Air M4, MacBook Pro M5 Pro and M5 Max, and a low-cost MacBook too.
Apple’s next round of product announcements is about to begin. CEO Tim Cook posted a teaser on X saying a “big week ahead” starts Monday morning. The post included an animated graphic and the hashtag #AppleLaunch, hinting at the beginning of Apple’s first major hardware wave of 2026.
The rollout is expected to run across three days, from March 2 through March 4. This format differs from Apple’s usual keynote presentations. The company is not planning a livestream event. Instead, Apple will publish product announcements through press releases, launch videos, and dedicated product pages online.
The final day of the rollout could include what Apple calls a “special Apple Experience.” Media and invited guests will get hands-on access to the newly announced products. These sessions are scheduled in New York City, London, and Shanghai at 9:00 a.m. ET, or the local equivalent in each region.
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The company could reveal at least five products during the week. One device expected to headline the announcements is the iPhone 17e. The phone is expected to keep the same design as the 16e (notch and a single camera) but update to a newer A19 chip, MagSafe, and new N1 and C1X modems.
New iPads are also expected. The base iPad could receive an A18 processor upgrade (and hopefully Apple Intelligence too), while the iPad Air may move to Apple’s M4 chip. These updates would mostly be just chip upgrades, with no major changes to the rest of the hardware.
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Apple may also introduce a new low-cost MacBook. Reports describe a model aimed at the entry laptop market while still using Apple silicon, but from the A series, not the M series. Speculations suggest that it could be priced at around $599 or ₹60,000. The MacBook Pros with the M5 Pro and M5 Max chips are also expected to launch during this “Apple Launch.”
The first announcements begin March 2, with more expected throughout the week as Apple rolls out details about its latest devices.
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