TL; DR
- Adobe Express is an all-in-one design, photo, and video tool that lets you create content effortlessly on the go.
- While a version of the software is available for free, Bharti Airtel is offering Adobe Express Premium, priced at Rs. 4,000 (valid for a year).
- The Adobe Express Premium subscription will be available to all Airtel customers. This includes mobile, Wi-Fi, and DTH customers.
Bharti Airtel, one of the largest telecommunications service providers in India, has promised to offer complimentary access to Adobe Express, an all-in-one AI-powered content creation app, to its 360 million customers in the region.
“This landmark and first-of-its-kind partnership will provide access to Adobe Express Premium to all Airtel customers,” for creating high-quality social assets, marketing materials, short videos, etc., writes Bharti Airtel in its official press release.
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What Is Adobe Express?
Adobe Express is an all-in-one design, photo, and video tool that lets you create content effortlessly on the go. It enables you to make everything from Instagram stories and YouTube videos to thumbnails, with one-tap video editing (assisted by AI), trimming, and background removal.
Via access to Adobe Firefly, the tool also offers text-to-image generation, generative fill, text effects, and automated resizing. While a version of the software is available for free, Bharti Airtel is offering Adobe Express Premium, priced at Rs. 4,000 (valid for a year).
The complimentary service provides access to thousands of design templates, including those for Indian festivals, weddings, and local businesses. It also provides Adobe Stock assets, including over 30,000 professional fonts, 100GB of cloud storage, and features such as auto-captions.
For now, the app is available in English, Hindi, Tamil, and Bengali.
Who Can Claim Adobe Express Premium For Free?
The Adobe Express Premium subscription will be available to all Airtel customers. This includes mobile, Wi-Fi, and DTH customers. If you’re an eligible customer, follow the steps given below to get access to the content creation tool.
- Head to the Airtel Thanks app
- Hit the menu icon at the top of the screen
- Select “Rewards and OTTs”
- Locate and select the Adobe Express Premium offer
- Sign in or create an Adobe account
- Download the app and begin using the service
Bharti Airtel’s partnership with Adobe should benefit creators and influencers, consumers, students, small businesses, and marketers.
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Telecom Providers And Their Obsession With Complementary Services
To keep subscribers from abandoning their services, telecom providers in the country have often provided complimentary access to third-party services.
For Bharti Airtel, it has been the Perplexity Pro (12-month) subscription that has turned a lot of heads, while for Jio, it has been the Google AI Pro Access (including Gemini 2.5 Pro, 2TB cloud storage, and AI image/video tools) for 18 months.
As the telecom wars intensify in the region, expect providers to offer more aggressive complementary services or access to OTT platforms.
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